Wheel Of The Year Walks*
| Toronto's B Current Theater Company approached us to jazz up their project, Wheel Of the Year Walks. Picture this: wandering through Toronto's coolest neighborhoods, soaking up the vibes, all while local Black artists spin tales and share their vision. That’s Wheel Of the Year Walks in a nutshell. This immersive project gives residents and visitors the opportunity to explore Toronto’s neighborhoods while being guided by the words and imagination of prolific local Black & artists. We took inspo from the ancient Wheel of the Year, a cycle of seasons and celestial events. It's like this cosmic calendar guiding us through the year. Traditionally, folks would take Year Walks, seeking hints about the future in nature. We cooked up a fresh, vibrant Brand & Visual Identity system that screams Toronto along with visuals that show off the thriving City. Think bold colors, expressive illustrations, lively streets, and diverse neighborhoods. We also teamed up with tech whizzes to map out the whole experience on the Driftscape app. Just whip out your phone, hit play, and let the journey begin. It's like magic, bouncing from one neighborhood to another, soaking up stories and creative energy along the way. |
Full Project Here* ︎
